Why Podcasts are the Best Way to Grow Your Organization and Share Your Story
There’s no doubt about it – the popularity of podcasts has skyrocketed in the past decade. According to Pew Research Center, in 2013 only 12% of Americans 12 and older claimed to have listened to a podcast in the last month. In 2023, this number jumped to 31% of Americans listening in the past week. Now more than ever, listening to podcasts and watching vodcasts (video podcasts) are becoming a normal part of peoples’ lives. Podcasts are the best way to grow your organization and share your story, and if you’re reading this, you’re still early to the game. There has never been a better time in history to have your own podcast than right now.
Increase Brand Awareness with Podcasting
First and foremost, podcasting is an incredibly streamlined way to grow your organization and boost brand awareness. Imagine it like the snowball effect. Much like how a snowball keeps getting bigger and bigger as it rolls down a snowy hill, with podcasting, as the views and listens start rolling in, it is inevitable that more people are going to know who you are.
Generate Leads with a Podcast!
Beyond increasing brand awareness, podcasting is also a great way to generate leads and drive sales. Podcasting puts a “face” (or voice) to a name, and when people know who you are, like what you have to say, and trust you, they are more likely to make you their go-to partner for business.
Having your own podcast makes it effortless to share your story and get your voice across to people you otherwise wouldn’t have been able to reach. It is truly amazing what technology is able to do for us, and even more so that we have direct access to it and can use it to its fullest advantage. Sharing your story through podcasting allows you to connect with your audience on a deeper level and on a significantly larger scale, establishing trust and credibility in the process. Additionally, you get to create a community around your brand which can help grow brand trust and leads to people feeling connected to something they want to support.
Get Your Message Out into the World
From non-profits to large corporations (and more!) – your values and your mission matters. Podcasting magnifies your message, and sharing it with your audience builds a relationship with them and gets them on board with what you are all about. When you have a compelling message to share, people will listen. Podcasting is an incredibly powerful way to grow your organization and share your story in 2023 and beyond.
Hire a Full-Service Podcast Agency to Promote Your Message!
If you’re interested in learning more about starting your own podcast or are ready to get started and want the process streamlined for you, see how a Turn-Key Podcasting Service may be the right fit for you. There is a lot of benefit to be found in the realm of podcasting, and as time goes on, early adopters will reap the growth that lies ahead. Fill out the form to get started!
